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criō creative studio
São Paulo · BR · 2026
Independent
Authentic
Curious

Ideas that neverstand still.

(00) EssenceIndependent.Authentic.Curious.

Whoever thinks up the concept signs off the last format. Identity, key visual, campaign and website under one art direction, so your brand speaks with one voice everywhere.

(01) Selected workhover or scroll
    see all projects ↓I want a project like this

    What we
    solve

    (02) · 3 specialties
    (a)

    brand.

    For anyone who needs a brand with a face of its own, or one that no longer represents the business.

    • creative concept
    • visual identity
    • redesign
    • brand guidelines
    (b)

    campaign.

    For launches and offers that need to be remembered: a strong key visual rolled out to every format.

    • key visual
    • art direction
    • social · display · OOH · CRM
    • motion and generative AI
    (c)

    web.

    For anyone who needs a website that sells the idea instead of just informing: from content to a live layout.

    • website
    • landing page
    • presentation
    • storytelling
    print.also: print ads · magazines · brochures · point of sale · packaging · stationery · final art
    (03) Process · a real exampleNatura Chronos
    Natura Chronos — KV
    from brief to campaign

    How a brief becomes a campaign.

    It is grounded in design thinking. In practice, there are six steps. This is the real path of the Natura Chronos campaign.

    See the full case
    (04) Special · Nike Running

    One KV. Forty pieces.

    From the key visual to the last banner: the same idea adjusted format by format, without losing strength at any size.

    See the rollout
    (05) Websites

    Websites that
    sell the idea.

    Steven Bogaert, founder of criō
    (06) Studio · who makes it

    Steven
    Bogaert

    Founder · Creative direction · GenAI Art Director

    Authorial art direction, with generative AI as a tool, never a shortcut.

    Who it’s for
    Brands that need to launch, reposition or keep a campaign alive across many formats, and agencies that need senior art direction on the team.
    Background
    Creating for small, mid-sized and large brands since 2006.
    What changes for you
    Fewer middlemen, less noise between the idea and the piece that goes live.
    How we work
    A few clients at a time, full attention on each one.
    CuriousAuthorialIndependentVisualHumanRestlessImperfect
    (07) Contact

    Let’s
    create?

    Tell us what you need: a brand, a launch, a campaign or a website. You’ll hear back within one business day.

    Message us on
    WhatsApp ↗
    (08) Archive · all projects
      view